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Media governance
Webinar: Driving digital transformation through social newsrooms
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
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Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on splitting strategic media planning from buying
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Media governanceAgency rostersOrganisation & structure
Survey on media management in the US
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety
WFA Media Charter (2008)
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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