Posts about Media governance

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  1. Survey on media management in the US
    Benchmarks & surveys
    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  2. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
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