Posts about Media

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  1.    Webinar: In-housing Programmatic Media Success
    ProgrammaticMarketing operationsOrganisation & structure

    Webinar: In-housing Programmatic Media Success

    This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…

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  2.    Benchmark: Developments in the Russian media market
    ChannelsMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…

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  3.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

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  4.    Japan unveils declaration on digital advertising
    Media governance

    Japan unveils declaration on digital advertising

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…

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  5.    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
    ChannelsVR & ARGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

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  6.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…

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  7.    Survey: Media Planning & Buying Management Tools
    Media governanceMarketing operationsMarketing procurement

    Survey: Media Planning & Buying Management Tools

    A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…

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  8.    KPIs to consider when buying on TV in the MEA region
    ChannelsAgency remuneration & contracts

    KPIs to consider when buying on TV in the MEA region

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

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  9.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformationMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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  10.    Maximising the value of media using the Ebiquity Media Model

    Maximising the value of media using the Ebiquity Media Model

    In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest…

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  11.    Steering Media from the Centre
    Media governance

    Steering Media from the Centre

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

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  12.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"