Posts about Media

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  1.    Steering Media from the Centre
    Media governance

    Steering Media from the Centre

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

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  2.    Global advertisers launch drive to establish cross-media measurement principles
    Audience measurementMedia measurement

    Global advertisers launch drive to establish cross-media measurement principles

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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  3.    Belgium unveils Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium unveils Digital Ad Trust label

    New initiative certifies websites that commit to responsible advertising practices

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  4.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

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  5.    WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

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  6.    DGX meeting overview (September 2019)
    Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

    DGX meeting overview (September 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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  7.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

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  8.    A campaign for better measurement
    Audience measurement

    A campaign for better measurement

    Global brands are calling for a cross media measurement model. Matt Green explains why.

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  9.    Working with celebrities and influencers in China
    InfluencersInfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

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  10.    Media Forum Meeting Overview (June 2019, Shanghai)
    Ad fraud & verificationMedia governanceProgrammatic

    Media Forum Meeting Overview (June 2019, Shanghai)

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

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  11.    The State of Advertising
    Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing

    The State of Advertising

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

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  12.    Webinar: The Global Media Charter
    Media governance

    Webinar: The Global Media Charter

    Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…

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