Posts about Media

Related content

1. 
   Event reports

   25 January 2019
   Ad fraud & verificationMedia governanceProgrammaticMedia transformation

   Media Forum Meeting Overview (November 2018, New York)

   WFA

   Overview of the Media Forum held on November 7th, 2019 in New York.

   Read more about "Media Forum Meeting Overview (November 2018, New York)"
2. 
   Press releases

   14 January 2019
   Marketing capabilitiesOrganisation & structure

   WFA launches Global Media Board

   WFA

   WFA Global Media Board will help make WFA’s Global Media Charter a reality

   Read more about "WFA launches Global Media Board"
3. 
   NewsReports & whitepapers

   20 December 2018
   Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight

   Danish advertisers create guide to brand safety

   WFA

   Three out four advertisers say there is insufficient transparency in media buying.

   Read more about "Danish advertisers create guide to brand safety"
4. 
   Press releasesBenchmarks & surveys

   6 December 2018
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   WFA study ranks countries by programmatic maturity

   WFA

   Advertisers need to tailor approach according to market development

   Read more about "WFA study ranks countries by programmatic maturity"
5. 
   Event reports

   6 December 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting materials - (December 2018)

   WFA

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

   Read more about "DGX meeting materials - (December 2018)"
6. 
   Benchmarks & surveys

   4 December 2018
   Programmatic

   Global Programmatic Maturity Report 2018

   WFA, Infectious Media

   The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

   Read more about "Global Programmatic Maturity Report 2018"
7. 
   Benchmarks & surveys

   28 November 2018
   ChannelsData & analytics

   TV and online video costs to rise considerably, forecasts show

   WFA

   WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

   Read more about "TV and online video costs to rise considerably, forecasts show"
8. 
   NewsPress releases

   28 November 2018
   Ad fraud & verification

   WFA statement on the '3ve' ad fraud schemes takedown

   WFA

   WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…

   Read more about "WFA statement on the '3ve' ad fraud schemes takedown"
9. 
   Opinions

   28 November 2018
   Brand safetyDigital policyBrand safetyData collection & privacy

   Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

   WFA

   In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…

   Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
10. 
    Benchmarks & surveysReports & whitepapers

    20 November 2018
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"
11. 
    Event reports

    6 October 2018
    ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"
12. 
    Event reports

    3 October 2018
    ProgrammaticDigital policyData collection & privacy

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"