Posts about Media

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1. 
   Event reports

   11 September 2018

   Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

   WFA

    Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

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2. 
   Videos & webinars

   13 July 2018
   Media governance

   WFA talks Better Marketing: Platform challenges

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio…

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3. 
   Event reports

   4 July 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (June 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

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4. 
   Opinions

   28 June 2018
   Brand safetyBrand safetyData collection & privacy

   Taking the brand safety agenda forward

   WFA

   WFA signs MoU on Online Advertising and Intellectual Property Rights

   Read more about "Taking the brand safety agenda forward"
5. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

   Read more about "Global Media Charter"
6. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

   Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
7. 
   Videos & webinars

   3 May 2018
   Media governance

   Webinar: Independent media advisors

   WFA

   Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…

   Read more about "Webinar: Independent media advisors"
8. 
   Event reports

   18 April 2018
   Media governanceMedia transparencyAgency rosters

   Media Forum Meeting Overview (April 2018, New York)

   WFA

    Overview of the Media Forum held in April 2018 in New York City.

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9. 
   Opinions

   16 April 2018
   Media governanceMedia transformation

   The media transformers?

   Matt Green

   When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

   Read more about "The media transformers?"
10. 
    Benchmarks & surveysReports & whitepapers

    28 March 2018
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

    Read more about "Global viewability benchmarks 2017"
11. 
    Event reports

    14 March 2018
    Ad fraud & verificationMedia transparencyProgrammatic

    Media Forum Meeting Overview (March 2018, Shanghai)

    WFA

     Overview of the Media Forum held in March 2018 in Shanghai.

    Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"
12. 
    Reports & whitepapers

    13 February 2018
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

    Read more about "Coalition for Better Ads: Feb 2018 State of play"