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Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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Media Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 22 September, 2020.
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Audience measurementMedia governance
Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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Programmatic & Data Forum Meeting Overview (September 2020)
Overview of the Media Forum held on 9 September, 2020.
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Audience measurementMedia measurement
GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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Ad fraud & verification
A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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ChannelsMarketing technologyMarketing operationsMarketing technologyMarketing technology
Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
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Ad fraud & verificationMarketing to children
GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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ChannelsMarketing operationsOrganisation & structure
Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with…
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMedia governanceMarketing operations
Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of…