Posts about Miscellaneous

Related content

  1.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

    Read more about "8 insights for global marketers on sourcing content production"
  2.    WFA statement on the '3ve' ad fraud schemes takedown
    Ad fraud & verification

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…

    Read more about "WFA statement on the '3ve' ad fraud schemes takedown"
  3.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  4.    WFA recruits Caroline Pathy to support flagship CMO network
    Organisation & structure

    WFA recruits Caroline Pathy to support flagship CMO network

    WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…

    Read more about "WFA recruits Caroline Pathy to support flagship CMO network"
  5.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  6.    Stakeholders including WFA develop voluntary code on disinformation
    Brand safetyBrand safety

    Stakeholders including WFA develop voluntary code on disinformation

    Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…

    Read more about "Stakeholders including WFA develop voluntary code on disinformation"
  7.    WFA welcomes new global marketing code

    WFA welcomes new global marketing code

    WFA welcomes the launch of the new edition of the ICC Marketing Code, which raises consumer protection standards around the world…

    Read more about "WFA welcomes new global marketing code"
  8.    Advertiser associations meet in Lima

    Advertiser associations meet in Lima

    ANDA Peru hosts 2018 LATAM regional meeting

    Read more about "Advertiser associations meet in Lima"
  9.    Why an Eco-Friendly Production Makes a World of Sense
    Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

    Read more about "Why an Eco-Friendly Production Makes a World of Sense"
  10.    Remuneración de agencias Latam
    Agency managementAgency remuneration & contractsMarketing procurement

    Remuneración de agencias Latam

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…

    Read more about "Remuneración de agencias Latam"
  11.    Nine steps to identifying an agency set-up that fits your organisation’s needs
    Agency rosters

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that…

    Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"
  12.    Global CMO insights from Cannes

    Global CMO insights from Cannes

    Produced with the help of The Economist Group

    Read more about "Global CMO insights from Cannes"