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WFA names jury for Global Marketer of the Year 2023
We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…
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National associations to meet in Helsinki and Bogotá
Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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WFA welcomes 12 new corporate members
Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Nominations open for Global Marketer of the Year 2023
WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Jane Wakely (PepsiCo) named WFA Deputy President
WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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WFA welcomes new team members
Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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Brand safetyBrand safety
GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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GLAAD: Advertising Visibility Index
GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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Brand safetyBrand safety
GARM starts work on Media Sustainability
The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…