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  1.    Selling to China’s 'now' consumer through social commerce
    Data-driven marketing

    Selling to China’s 'now' consumer through social commerce

    Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…

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  2.    Alcohol marketers seek to prevent minors from seeing alcohol ads
    Alcohol marketing

    Alcohol marketers seek to prevent minors from seeing alcohol ads

    There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…

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  3.    Value at the time of the virus
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitching

    Value at the time of the virus

    Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global…

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  4.    In the spotlight: SWA-ASA Switzerland’s Roland Ehrler

    In the spotlight: SWA-ASA Switzerland’s Roland Ehrler

    Meet Roland Ehrler, Managing Director of the Association of Swiss Advertisers

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  5.    In conversation with WFA's Global Marketer of the Year 2019

    In conversation with WFA's Global Marketer of the Year 2019

    WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global…

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  6.    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Organisation & structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

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  7.    Everyone’s talking about… privacy
    Digital policy

    Everyone’s talking about… privacy

    A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…

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  8.    GARM: Small steps and big leaps in pursuit of online safety
    Brand safetyBrand safety

    GARM: Small steps and big leaps in pursuit of online safety

    Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…

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  9.    Top 12 thoughts from our Global Marketer of the Year shortlist
    Value of advertisingDiversity & InclusionMarketing capabilities

    Top 12 thoughts from our Global Marketer of the Year shortlist

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…

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  10.    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
    Marketing to children

    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'

    The report was informed by a Commission of child and adolescent health experts from around the world

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  11.    Four WFA partner predictions for 2020
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy

    Four WFA partner predictions for 2020

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

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  12.    2020, a time to elevate marketing, says WFA President, Raja Rajamannar

    2020, a time to elevate marketing, says WFA President, Raja Rajamannar

    WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'

    Read more about "2020, a time to elevate marketing, says WFA President, Raja Rajamannar"