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Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
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In the spotlight: MAZ Zimbabwe’s Gillian Rusike
Meet Gillian Rusike, Founder & Executive Secretary of the Marketers Association of Zimbabwe (MAZ)
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Marketing to children
YouTube struggles with thorny issue of kids’ data
Social media companies have been slow to grasp the thorny issue of kids using their platforms. YouTube’s latest announcement…
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Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
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Organisation & structure
Why humility is more critical than ever for effective leadership
The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have…
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Audience measurement
A campaign for better measurement
Global brands are calling for a cross media measurement model. Matt Green explains why.
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In the spotlight: UBA Belgium’s Chris Van Roey
Meet Chris Van Roey, President of the Belgian Advertiser Association (UBA)
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Marketing procurement
Redefining the marketing procurement value proposition
ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
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Digital transformationOrganisation & structure
Setting up a digital hub? Don’t forget to plug in the people
In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
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In the spotlight: CAA Argentina’s Philip Perez
Meet Philip Perez, President of CAA
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CreativityBrand reputation
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Digital policyMarketing lawData collection & privacy
GDPR represents the beginning, not the end, of the data privacy journey
The EU’s General Data Protection Regulation (GDPR) celebrates its first anniversary on May 25th, a natural moment to reflect…