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  1.    It’s the Most Contagious time of the year
    Brand purpose

    It’s the Most Contagious time of the year

    Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…

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  2.    In the spotlight: RVD Turkey’s Süreyya Deniz

    In the spotlight: RVD Turkey’s Süreyya Deniz

    Meet Süreyya Deniz, Managing Director of RVD Turkey

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  3.    What great brand stories can do for business
    Brand reputation

    What great brand stories can do for business

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…

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  4.    10 things you should know about GDPR
    Digital policyData collection & privacy

    10 things you should know about GDPR

    Not fully aware of the implications of GDPR? You’re not alone.

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  5.    Web Summit 2017 round-up
    Brand reputation

    Web Summit 2017 round-up

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…

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  6.    Web Summit 2017 in 10 tweets
    Marketing technologyBrand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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  7.    Creating a culture of insights
    Consumer insight

    Creating a culture of insights

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  8.    And the buzzword at Festival of Marketing 2017 was…
    Data collection & privacy

    And the buzzword at Festival of Marketing 2017 was…

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…

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  9.    Four lessons from dmexco
    Digital transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…

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  10.    Real insight from a virtual reality
    Consumer insight

    Real insight from a virtual reality

    The consumer insight community is realising some unexpected benefits from virtual reality.

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  11.    Expediting media change in China
    Media transformation

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

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  12.    Five CMO lessons from Cannes
    Marketing capabilities

    Five CMO lessons from Cannes

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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