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  1. Lack of scrutiny has given ad fraud criminals a head start

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  2. Digital Governance Exchange: 2015 Year in Review

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…

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  3. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

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  4.    CMO FORUM: 2015 Year in Review

    CMO FORUM: 2015 Year in Review

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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  5.    IMC FORUM: 2015 Year in Review

    IMC FORUM: 2015 Year in Review

    Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

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  6.    MEDIA FORUM: 2015 Year in Review

    MEDIA FORUM: 2015 Year in Review

    2015 saw global ad markets rise by 4% to over $540 billion.

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  7.    CDO FORUM: 2015 Year in Review

    CDO FORUM: 2015 Year in Review

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

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  8.    SOURCING FORUM: 2015 Year in Review

    SOURCING FORUM: 2015 Year in Review

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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  9.    Responsible Advertising and Children Programme: 2015 Year in Review

    Responsible Advertising and Children Programme: 2015 Year in Review

    2015 continued to see marketing to children grab the headlines.

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  10.    INSIGHT FORUM: 2015 Year in Review

    INSIGHT FORUM: 2015 Year in Review

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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  11.    Policy Action Group: 2015 Year in Review

    Policy Action Group: 2015 Year in Review

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…

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  12. WFA’s 10 predictions for 2016

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