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  1. All change at Cannes
    Opinions
    30 June 2017

    All change at Cannes

    WFA

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

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  2. Change media management
    Opinions
    2 June 2017
    Media governance

    Change media management

    Ranji David

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

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  3. How does your agency rate your brief?
    Opinions
    11 April 2017
    Agency management

    How does your agency rate your brief?

    Rob Dreblow

    One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their…

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  4. Trying to fix the online ad experience
    Opinions
    13 March 2017
    Digital policyAd blocking

    Trying to fix the online ad experience

    WFA

    Internet users rarely agree on anything. Except maybe one thing.

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  5. Opinions
    8 March 2017

    9 rules on how to approach marketing innovation

    WFA

    The first CMOFORUM of the year kicked off in Singapore in February.

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  6. 4 key trends from Mobile World Congress 2017
    OpinionsEvent reports
    7 March 2017
    Digital policy

    4 key trends from Mobile World Congress 2017

    WFA

    Mobile World Congress is big. Surprisingly big.

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  7. Opinions
    24 January 2017

    WFA President predicts the year ahead for marketing

    WFA

    What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…

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  8. Opinions
    1 January 2017

    Digital Governance Exchange: 2016 Year in Review

    WFA

    In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…

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  9. Opinions
    1 January 2017
    Alcohol marketing

    Alcohol Marketing: 2016 Year in Review

    WFA

    There is increasing pressure on alcohol producers in light of marketing’s perceived role in encouraging underage…

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  10. Opinions
    1 January 2017

    Policy Action Group: 2016 Year in Review

    WFA

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…

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  11. Opinions
    1 January 2017

    Responsible Advertising and Children Programme: 2016 Year in Review

    WFA

    RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…

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  12. Opinions
    1 January 2017

    Insight Forum: 2016 Year in Review

    WFA

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…

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