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  1. IMC Forum: 2016 Year in Review

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…

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  2. CMO Forum: 2016 Year in Review

    2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…

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  3.    WFA CEO: 2016 in review

    WFA CEO: 2016 in review

    WFA CEO Stephan Loerke reflects on the year 2016

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  4. Value of advertisingData-driven marketing

    5 marketing predictions for 2017

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  5. 5 public affairs predictions for 2017

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

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  6. Digital policyData collection & privacy

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…

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  7.    Outlook 2017: crunching the numbers in media
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  8.    Three of 2016's most contagious ideas

    Three of 2016's most contagious ideas

    It was a full house at Most Contagious 2016 in London in December.

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  9.    Ten things a CDO can do to keep digital transformation on track

    Ten things a CDO can do to keep digital transformation on track

    The recent WFA CDOFORUMs in Asia capped a year of intense activity with back-to-back sessions in Singapore and Hong Kong.

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  10.    The odd couple
    Agency management

    The odd couple

    How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in…

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  11.    Why advertisers are embarking on a process of 'media transformation'
    Media governanceMedia transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

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  12.    4 take-aways on working with start-ups, 6 lessons for big ideas
    Agency management

    4 take-aways on working with start-ups, 6 lessons for big ideas

    On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin…

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