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  1.    Top take-outs from The World in 2021 with The Economist
    Consumer insight

    Top take-outs from The World in 2021 with The Economist

    Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…

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  2.    What are you looking for in the Global Marketer of the Year 2020?
    Brand purpose

    What are you looking for in the Global Marketer of the Year 2020?

    Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.

    Read more about "What are you looking for in the Global Marketer of the Year 2020?"
  3.    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    In the spotlight: Malaysian Advertisers Association’s Kadri Taib

    Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia

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  4.    Sustainability and procurement
    Marketing procurement

    Sustainability and procurement

    Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

    Read more about "Sustainability and procurement"
  5.    Burst the bubble, recruit for the future and focus – your September to do list

    Burst the bubble, recruit for the future and focus – your September to do list

    As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…

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  6.    I don't want yet another soft drinks company screaming purpose at me
    Brand purpose

    I don't want yet another soft drinks company screaming purpose at me

    We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…

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  7.    A marketer's checklist on mitigating ad fraud
    Ad fraud & verification

    A marketer's checklist on mitigating ad fraud

    Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…

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  8.    You can learn a lot from a dummy
    Digital policyData collection & privacy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…

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  9.    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl

    Meet Hanna Riberdahl, CEO of Sveriges Annonsörer

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  10.    The big questions this year, answered by LIONS Live
    Creativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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  11.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

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  12.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

    Read more about "Three hot topics in digital policy"