Related content
-
Consumer insight
Top take-outs from The World in 2021 with The Economist
Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy…
-
Brand purpose
What are you looking for in the Global Marketer of the Year 2020?
Agility and purpose are top of the list for WFA’s expert jury when it comes to assessing marketing leadership in 2020.
-
In the spotlight: Malaysian Advertisers Association’s Kadri Taib
Meet Kadri Taib, President of MAA and Public Affairs & Communications Director of Coca-Cola Malaysia
-
Marketing procurement
Sustainability and procurement
Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…
-
Burst the bubble, recruit for the future and focus – your September to do list
As marketers return to their seats after the summer break, Russell Parsons highlights three areas the industry needs to focus on in…
-
Brand purpose
I don't want yet another soft drinks company screaming purpose at me
We’re at the beginning of a new post-purpose era, where brands will fail if they think they can outcry competition by…
-
Ad fraud & verification
A marketer's checklist on mitigating ad fraud
Following the recent WFA webinar on ad fraud, and in particular bots, good and bad, Integral Ad Science (IAS) shared their six steps…
-
Digital policyData collection & privacy
You can learn a lot from a dummy
It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…
-
In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl
Meet Hanna Riberdahl, CEO of Sveriges Annonsörer
-
Creativity
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
-
Marketing operationsOrganisation & structure
Loving lockdown
Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…
-
Digital policyData collection & privacy
Three hot topics in digital policy
Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…