The lesson of Facebook: the online business model must adapt
This whole episode is going to precipitate more consumer calls for data transparency.
WFA's position on Facebook / Cambridge Analytica revelations
"They remain very much our partners, our destinies remain intertwined, their success can be brands’ success too – also…
Ad fraud & verificationBrand safetyAd blockingBrand safety
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
ProgrammaticDigital policyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.