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Agency managementAgency remuneration & contractsMarketing procurement
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WFA member benchmark. For additional details, please log in.
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Digital policyData collection & privacy
Data Processing Agreement for Advertisers (2018)
This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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Food marketingSelf-regulation
EU Pledge Annual Reports
In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…
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Food marketingSelf-regulation
EU Pledge Factsheet 2017
The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Self-regulationValue of advertising
Advertising standards toolkit for the promotion of effective self-regulation
Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…
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Digital policyMarketing to childrenData collection & privacy
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Digital policyData & analyticsData collection & privacy
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
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Digital policyData collection & privacy
A marketer's guide to ePrivacy (2017)
An overview of some of the key elements of the proposed ePrivacy revision.
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Value of advertising
The Value of Advertising (2017)
The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…