Posts about Policy

Related content

1. 
   Guides & templates

   21 June 2018
   Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

   Global Media Charter

   WFA

   The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

   Read more about "Global Media Charter"
2. 
   Reports & whitepapers

   16 February 2018
   Diversity & InclusionBrand purposeBrand reputation

   WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

   WFA

   This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

   Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
3. 
   Reports & whitepapers

   15 December 2017
   Food marketingSelf-regulation

   EU Pledge Annual Reports

   WFA

   In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are…

   Read more about "EU Pledge Annual Reports"
4. 
   Reports & whitepapers

   15 December 2017
   Food marketingSelf-regulation

   EU Pledge Factsheet 2017

   WFA, EU Pledge

   The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on…

   Read more about "EU Pledge Factsheet 2017"
5. 
   Guides & templates

   15 December 2017
   Digital policyDigital transformationData collection & privacy

   Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

   WFA

   When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

   Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
6. 
   Guides & templates

   11 September 2017
   Self-regulationValue of advertising

   Advertising standards toolkit for the promotion of effective self-regulation

   WFA

   Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

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7. 
   Guides & templates

   5 September 2017
   Digital policyMarketing to childrenData collection & privacy

   GDPR Guide for Marketers

   WFA

   This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

   Read more about "GDPR Guide for Marketers"
8. 
   Benchmarks & surveysReports & whitepapers

   5 September 2017
   Digital policyData & analyticsData collection & privacy

   Survey on privacy and data management - GDPR (2017)

   WFA

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
9. 
   Reports & whitepapers

   12 April 2017
   Digital policyData collection & privacy

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

   Read more about "A marketer's guide to ePrivacy (2017)"
10. 
    Reports & whitepapers

    1 January 2017
    Value of advertising

    The Value of Advertising (2017)

    WFA, Deloitte

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed…

    Read more about "The Value of Advertising (2017)"
11. 
    Videos & webinars

    8 November 2016
    Self-regulation

    Webinar: AVMSD revision

    WFA

    Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective

    Read more about "Webinar: AVMSD revision"
12. 
    Event reports

    20 September 2016

    PAG - Meeting presentation - September 20, 2016

    WFA

     

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