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Global advertisers demand reform of digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Diversity & Inclusion
WFA launches Guide to Progressive Gender Portrayals in Advertising
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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WFA announces changes to global leadership team
New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Digital policyData collection & privacy
GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
But half of marketers are not regarded as fully aware of the implications for future campaigns
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Digital policy
WFA calls on brands to embrace culture of data transparency
WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when…
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Global viewability improves for video but display lags
First global metrics for viewability based on data from seven verification companies
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Media governance
Major multinationals go beyond auditing as independent advisor role evolves
Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as…
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WFA announces first speakers for Global Marketer Week
Nissan, Panasonic and Samsung to speak as annual showcase for global marketers heads to Japan
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Unilever’s Keith Weed named WFA Global Marketer of the Year
Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
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Programmatic
Major multinationals hike programmatic budgets while seeking greater control
WFA study finds increase of 11 percentage points expected 2017/18
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WFA names shortlist for Global Marketer of the Year
The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom,…
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ProgrammaticData collection & privacy
Major multinationals identify emerging skills gaps on AI, programmatic and IoT
Performance lags priority on digital integration and e-commerce