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WFA launches Global Marketer of the Year
Read more about "WFA launches Global Marketer of the Year"Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric…
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Digital policyData collection & privacy
70% of global marketers are not fully aware of the implications of GDPR
Read more about "70% of global marketers are not fully aware of the implications of GDPR"A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the…
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Arla Foods joins EU Pledge
Read more about "Arla Foods joins EU Pledge"Leading international dairy company commits to EU Pledge on responsible marketing to children
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Brand safetyMedia governanceMedia transparencyBrand safetyGlobal marketers making radical changes to media management
Read more about "Global marketers making radical changes to media management"WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…
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New cross-industry initiative to improve viewability measurement standards across Europe
Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"European Viewability Steering Group publishes first set of European Viewability Measurement Principles
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Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft,…
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Media governanceWFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
Read more about "WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role"Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.
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Winners of the WFA President’s Awards 2017
Read more about "Winners of the WFA President’s Awards 2017"WFA holds President’s Awards at Global Marketer Week in Toronto
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Media governance
WFA Global Marketer Week 2018 to take place in Tokyo
Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
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Global marketers committed to increase online ad spend
Read more about "Global marketers committed to increase online ad spend"Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…
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State of the Union at Global Marketer Week 2017
Read more about "State of the Union at Global Marketer Week 2017"David Wheldon, WFA President, CMO RBS
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB