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Diversity & Inclusion
WFA launches guide to diversity and representation through the creative funnel
Comprehensive framework details potential issues at every stage of the creative process
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Digital transformation
C-Suite support, freedom and training critical to marketing transformation, WFA research
Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…
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WFA names shortlist for Global Marketer of the Year 2020
Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Marketing capabilities
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
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Marketing operations
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
More than half of major multinationals say they are no longer deferring campaigns
Investment still down on plans across…
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Brand reputation
WFA launches Global Marketer of the Year 2020
Partners with The Drum to celebrate the work that global and regional marketers have done to strenghten brands and businesses…
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Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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Audience measurementMedia governance
Global advertisers unveil a collaborative new approach to cross-media measurement
UK and US to lead implementation following international peer review
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Creative in-housing hits 57% among multinationals, WFA report
Seventy-four percent of in-house agencies have been established in the last five years as digital opportunities drive growth
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
In-house and hybrid trading models now used by 84% of respondents
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Marketing procurement
WFA launches ultimate guide to value-based Marketing Procurement
Global Sourcing Board identifies real-world strategies that drive shift from savings to value
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region