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Digital policy
Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
WFA study ranks countries by programmatic maturity
Advertisers need to tailor approach according to market development
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Ad fraud & verification
WFA statement on the '3ve' ad fraud schemes takedown
WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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WFA names shortlist for Global Marketer of the Year 2018
Winner to be announced in January
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WFA names first MENA Chair for WFA Forum
Coca-Cola’s Islam ElDessouky takes on regional role
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WFA launches Global Marketer of the Year 2018
Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…
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InfluencersInfluencers
Brands to invest more on influencers
Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data collection & privacy
Data Processing Agreement template for advertisers launched
The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Agency rostersIntegrated marketing
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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WFA Global Marketer Week 2019 to take place in Lisbon
Event returns to Europe for the first time since GMW 2013 in Brussels
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WFA President’s Awards honour marketing leadership initiatives in seven countries
Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership