Posts about Press releases

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  1.    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Digital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

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  2.    WFA study ranks countries by programmatic maturity
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  3.    WFA statement on the '3ve' ad fraud schemes takedown
    Ad fraud & verification

    WFA statement on the '3ve' ad fraud schemes takedown

    WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…

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  4.    WFA names shortlist for Global Marketer of the Year 2018

    WFA names shortlist for Global Marketer of the Year 2018

    Winner to be announced in January

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  5.    WFA names first MENA Chair for WFA Forum

    WFA names first MENA Chair for WFA Forum

    Coca-Cola’s Islam ElDessouky takes on regional role

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  6.    WFA launches Global Marketer of the Year 2018

    WFA launches Global Marketer of the Year 2018

    Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand…

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  7.    Brands to invest more on influencers
    InfluencersInfluencers

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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  8.    Data Processing Agreement template for advertisers launched
    Data collection & privacy

    Data Processing Agreement template for advertisers launched

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…

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  9.    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…

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  10.    Roster arrangements under review at  74% of multinational brands
    Agency rostersIntegrated marketing

    Roster arrangements under review at 74% of multinational brands

    New study finds widespread dissatisfaction on both sides of the advertiser agency divide

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  11.    WFA Global Marketer Week 2019 to take place in Lisbon

    WFA Global Marketer Week 2019 to take place in Lisbon

    Event returns to Europe for the first time since GMW 2013 in Brussels

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  12.    WFA President’s Awards honour marketing leadership initiatives in seven countries

    WFA President’s Awards honour marketing leadership initiatives in seven countries

    Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership

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