Posts about Programmatic

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  1.    ISBA Real Time Advertising Guide (2014)
    ProgrammaticDigital policyDigital transformationData & analytics

    ISBA Real Time Advertising Guide (2014)

    Member-only content. Please log in to view this guide.

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  2.    Media Auditing Survey Results
    ProgrammaticAgency managementAgency rostersMarketing procurement

    Media Auditing Survey Results

    The aim of this research is to provide a picture of how advertisers are working with auditors/consultancies today, on a global…

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  3.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

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  4.    Best Practice on Online Behavioural Advertising (2011)
    ProgrammaticDigital policySelf-regulation

    Best Practice on Online Behavioural Advertising (2011)

    EASA Best practice recommendation for a european industry-wide self-regulatory standard and compliance mechanism for consumer…

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