Posts about Reports & whitepapers

Related content

  1.    Marketing Sourcing KPIs
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Marketing Sourcing KPIs

    The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…

    Read more about "Marketing Sourcing KPIs"
  2.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

    Read more about "7 Deadly Sins of Marketing"
  3.    The elements of digital transformation
    Digital transformation

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

    Read more about "The elements of digital transformation"
  4.    Introduction to Project Reconnect
    Brand purposeBrand reputationDigital transformation

    Introduction to Project Reconnect

    Launched in 2010, Project Reconnect is a WFA-led initiative to develop a better understanding of what people want and expect from…

    Read more about "Introduction to Project Reconnect"
  5.    Top Challenges facing the Media Industry (2014)
    Media governanceDigital transformationOrganisation & structure

    Top Challenges facing the Media Industry (2014)

    Top challenges being faced by clients around the world in relation to media planning and buying.

    Read more about "Top Challenges facing the Media Industry (2014)"
  6.    Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix
    Brand purposeDigital transformation

    Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix

    WFA and social media agency We Are Social have been exploring the factors that define 'best practice marketing' in today’s…

    Read more about "Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix"
  7.    Survey on paid search marketing (2013)
    ChannelsAgency remuneration & contractsMarketing procurement

    Survey on paid search marketing (2013)

    Survey co-written with iProspect analysing how much budget is committed to paid search, the agency set-ups and remuneration…

    Read more about "Survey on paid search marketing (2013)"
  8.    What advertisers want from online audience measurement (2009)
    Audience measurementMedia measurement

    What advertisers want from online audience measurement (2009)

    The objective of this paper is to help inform current and future efforts to advance online audience measurement by providing…

    Read more about "What advertisers want from online audience measurement (2009)"
  9.    Blueprint for consumer-centric holistic measurement (2008)
    Audience measurementMedia measurementData & analytics

    Blueprint for consumer-centric holistic measurement (2008)

    The purpose of this blueprint is to outline a vision, objectives and recommended actions towards developments of holistic…

    Read more about "Blueprint for consumer-centric holistic measurement (2008)"
  10.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’…
    Read more about "WFA Media Charter (2008)"