Study: Consumers follow brand promises on fighting racism and hatred
49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…
Getting to Equal 2020: Pride
On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
Study: Consumers demand actions from brands to fight racism and hatred
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
LGBTQ Inclusion in Advertising and Media
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
Report reaffirms the global relevance of the link between diversity and company financial outperformance.
UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
Getting to Equal 2020: The Hidden Value of Culture Makers
New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
The Economic Costs of Keyword Blacklists for Online Publishers
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…
Being Black in Corporate America: An Intersectional Exploration
A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.
It's in the bag: Black consumer's path to purchase
An analysis of African Americans' growth in purchasing power that makes the case for diversity in…