Posts about Skills & talent

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  1.    Overcoming people & capability challenges
    Marketing procurementOrganisation & structure

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

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  2.    Benchmark on the use of crowd-sourcing
    Marketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

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  3.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

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  4.    Benchmark on managing usage rights
    Agency managementInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  5.    Survey on digital recruitment agencies used by clients
    Agency managementAgency review & pitchingMarketing procurement

    Survey on digital recruitment agencies used by clients

    Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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  6.    Survey on marketing communications innovation
    Integrated marketing

    Survey on marketing communications innovation

    Survey conducted to establish how members are approaching and stimulating innovation, plus what the best sources of innovation are…

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