Marketing procurementOrganisation & structure
Overcoming people & capability challenges
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
Benchmark on the use of crowd-sourcing
WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…
Organisation & structure
Benchmark on digital marketing training methods
WFA benchmark conducted for a member looking for digital marketing training methods.
Agency managementInfluencersMarketing procurementOrganisation & structure
Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
Agency managementAgency review & pitchingMarketing procurement
Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
Survey on marketing communications innovation
Survey conducted to establish how members are approaching and stimulating innovation, plus what the best sources of innovation are…