Related content
-
Agency managementMarketing operationsMarketing procurement
The hidden gem: How clients benefit from long-term partnerships
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
-
ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure
Sourcing Forum meeting overview (June 2019)
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
-
Marketing procurement
Redefining the marketing procurement value proposition
ProcureCon Marketing London was another great opportunity to gather industry feedback on WFA’s goal of redesigning marketing…
-
Digital transformationMarketing procurement
Sourcing Forum meeting overview (May 2019)
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
-
Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
-
Marketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: Category management - Stock images
This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
-
Agency remuneration & contractsMarketing procurement
Benchmark: Supply Chain Finance (SCF) solutions
This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
-
Marketing operationsMarketing procurement
Sourcing Forum meeting overview (April 2019)
Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
-
Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
-
Marketing procurement
Sourcing Forum meeting overview (March 2019)
Overview of the Sourcing Forum held on March 27th, 2019 in Lisbon.
-
Agency remuneration & contractsMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.