Posts about Sourcing Forum

Related content

1. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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2. 
   Benchmarks & surveys

   10 March 2015
   Agency managementAgency review & pitchingMarketing procurement

   Survey on digital recruitment agencies used by clients

   WFA

   Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

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3. 
   Benchmarks & surveys

   3 March 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on cost variation in rate cards

   WFA

   Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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4. 
   Benchmarks & surveys

   16 February 2015
   Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on splitting strategic media planning from buying

   WFA

   Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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5. 
   Benchmarks & surveys

   12 February 2015
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on health and safety compliance and media agency contracts

   WFA

   Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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6. 
   Videos & webinars

   12 February 2015
   Marketing procurement

   Webinar: Managing music rights more effectively

   WFA, Resilient Music LLP

   Webinar featuring Richard Kirstein, founding partner at Resilient Music LLP, sharing his experience on the evolution of the music…

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7. 
   Benchmarks & surveys

   20 January 2015
   Agency managementMarketing procurementMarketing technologyMarketing technology

   Benchmark on working with digital asset management suppliers

   WFA

   Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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8. 
   Benchmarks & surveys

   15 January 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on creative and digital agency rates 2015

   WFA

   Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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9. 
   Guides & templates

   8 January 2015
   Agency evaluation & performanceAgency remuneration & contracts

   Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

   WFA

   A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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10. 
    Benchmarks & surveys

    11 December 2014
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended experiential and event agencies

    WFA

    Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

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11. 
    Benchmarks & surveys

    27 October 2014
    Agency evaluation & performanceAgency review & pitchingMarketing procurement

    Benchmark on recommended ad production suppliers

    WFA

    Benchmark on recommended ad production networks and production adaptation companies.

    Read more about "Benchmark on recommended ad production suppliers"
12. 
    Benchmarks & surveys

    12 February 2014
    Agency remuneration & contractsAgency review & pitchingMarketing procurement

    Survey on sourcing events

    WFA

    Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

    Read more about "Survey on sourcing events"