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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
The award to appoint the marketers who are making a difference for business and society
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Ad fraud & verification
Webinar: The new frontier for ad fraud
In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is…
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Global Marketer of the Year 2018 nominees: Ukonwa Ojo
WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the Year 2018 nominees: Marc Pritchard
WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the Year 2018 nominees: Keith Weed
WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took…
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Global Marketer of the Year 2018 nominees: Raja Rajamannar
WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary…
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Global Marketer of the Year 2018 nominees: Claudia Willvonseder
WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the Year 2018 nominees: Syl Saller
WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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Marketing procurement
Webinar: Content Production Strategy Framework
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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Diversity & Inclusion
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Digital policyData collection & privacy
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…