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  1.    SOURCING FORUM: 2015 Year in Review

    SOURCING FORUM: 2015 Year in Review

    In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.

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  2.    Responsible Advertising and Children Programme: 2015 Year in Review

    Responsible Advertising and Children Programme: 2015 Year in Review

    2015 continued to see marketing to children grab the headlines.

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  3.    INSIGHT FORUM: 2015 Year in Review

    INSIGHT FORUM: 2015 Year in Review

    The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…

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  4.    Policy Action Group: 2015 Year in Review

    Policy Action Group: 2015 Year in Review

    2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…

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  5.    WFA CEO: 2015 in review

    WFA CEO: 2015 in review

    WFA CEO Stephan Loerke reflects on te year 2015

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  6.    Introduction to Project Reconnect
    Brand purposeBrand reputationDigital transformation

    Introduction to Project Reconnect

    Launched in 2010, Project Reconnect is a WFA-led initiative to develop a better understanding of what people want and expect from…

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  7. WFA to recognize outstanding leadership initiatives at President's Awards

    The WFA President's Awards will be held for the second time at the Global Marketer Week 2013 in Brussels. Chris Burggraeve, the…

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