SOURCING FORUM: 2015 Year in Review
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
Responsible Advertising and Children Programme: 2015 Year in Review
2015 continued to see marketing to children grab the headlines.
INSIGHT FORUM: 2015 Year in Review
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
Policy Action Group: 2015 Year in Review
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
WFA CEO: 2015 in review
WFA CEO Stephan Loerke reflects on te year 2015
Brand purposeBrand reputationDigital transformation
Introduction to Project Reconnect
Launched in 2010, Project Reconnect is a WFA-led initiative to develop a better understanding of what people want and expect from…
WFA to recognize outstanding leadership initiatives at President's Awards
The WFA President's Awards will be held for the second time at the Global Marketer Week 2013 in Brussels. Chris Burggraeve, the…