Posts about WFA

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  1.    The Value of Advertising (2017)
    Value of advertising

    The Value of Advertising (2017)

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other…

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  2.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

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  3.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  4.    Introduction to Project Reconnect
    Brand purposeBrand reputationDigital transformation

    Introduction to Project Reconnect

    Launched in 2010, Project Reconnect is a WFA-led initiative to develop a better understanding of what people want and expect from…

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  5.    Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix
    Brand purposeDigital transformation

    Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix

    WFA and social media agency We Are Social have been exploring the factors that define 'best practice marketing' in today’s…

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  6.    Guide to choosing and using a media auditor - 2. Edition (2010)
    Media governanceMedia transparencyAgency review & pitching

    Guide to choosing and using a media auditor - 2. Edition (2010)

     Member-only content. Please log in to view this guide.

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  7.    WFA Media Charter (2008)
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    • Its aim is to state the advertisers’…
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