Global Guidelines for Outdoor Audience Measurement (2009)

Global Guidelines for Outdoor Audience Measurement (2009)

Media
1 minute read

These guidelines have been developed to exploit the opportunity created by this changing technology to introduce consistent and realistic measurement of audiences for out-of-home advertising around the world and to promote best practice at the national level.

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Article details

  • ESOMAR

Guides & templates
1 January 2009

This content is exclusively available for WFA members.

Article details

  • ESOMAR

Guides & templates
1 January 2009

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