Benchmark: Global versus local brand equity

Benchmark: Global versus local brand equity

Marketing Organisation & Strategy
1 minute read

WFA member survey on the topic of balancing global and local brand equity/positioning.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 February 2021

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Marketing Organisation & StrategyBrand reputationOrganisation & structureBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
11 February 2021

Contact us