Spotlight: Building Your Brand in an eCommerce Environment

Spotlight: Building Your Brand in an eCommerce Environment

Media
1 minute read

Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?

Article details

  • Author:WFA

    WFA

Videos & webinars
6 April 2021

In this second of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead - Insights Division, Kantar NASEAP, shared

  • the current trends with the eCommerce landscape
  • highlighted the challenges and opportunities for brands and
  • shared how Marketers might stand out from the pack

 

To view the recording for Part I: Building Your Brand in uncertain times (Feb 24) please click here

Presentation slides from the event can be downloaded at the end of this post.
A recording of the event can be viewed via the embedded video below:


Article details

  • Author:WFA

    WFA

Videos & webinars
6 April 2021