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I subscribeThis document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
Overview of the Sourcing Forum held remotely on May 7th, 2020.
This WFA benchmark gathered recommendations for global social media agencies.
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Overview of the CMO Forum held remotely on April 30, 2020.
This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
WFA member survey on Marketing Capability Programmes
In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.