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I subscribeIn this webinar focusses on what the future may hold for online video and how brands should treat this medium going…
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…
This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and…
This webinar covers how to create a unified operating model that brings creative and media closer.
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
This WFA member benchmark covers recommended tools and partners for influencer marketing.
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
Open to all GARM members
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.