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  1.    Benchmark on Ad pre-testing
    Digital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  2.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  3.    Survey on Global internal media structure & organisation
    Media governanceAgency evaluation & performanceMarketing procurementOrganisation & structure

    Survey on Global internal media structure & organisation

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  4.    Marketing Procurement Category Tree
    Agency managementAgency rostersMarketing procurementOrganisation & structure

    Marketing Procurement Category Tree

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  5.    Survey Results: Marketing Capability Programmes
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  6.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  7.    Benchmark on Integrated Production
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  8.    Benchmark on recommended influencer agencies
    Agency managementAgency review & pitchingInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  9.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  10.    Recommendations to master data & tech (2017)
    Digital policyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
  11.    Overcoming people & capability challenges
    Marketing procurementOrganisation & structure

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

    Read more about "Overcoming people & capability challenges"
  12.    Brand safety: steps to consider (2017)
    Brand reputation

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

    Read more about "Brand safety: steps to consider (2017)"

Upcoming events

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  1. DSA Task Force

    22 Jun 2021

    WFA’s DSA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act

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  2. Insight Forum

    23 Jun 2021

    For global/regional market research and consumer insight specialists

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  3. Open to all GARM members

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  4.   Meeting for global/regional media directors or similar

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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