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  1.    IMC FORUM Meeting Overview London March 2017
    Integrated marketing

    IMC FORUM Meeting Overview London March 2017

     

    Read more about "IMC FORUM Meeting Overview London March 2017"
  2.    WFA FORUM Meeting Overview Dubai March 2017
    Integrated marketing

    WFA FORUM Meeting Overview Dubai March 2017

     

    Read more about "WFA FORUM Meeting Overview Dubai March 2017"
  3.    Survey on Briefing for integrated communications (2017)
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  4.    Considerations on the road to digital transformation (2017)
    Digital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"
  5.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  6.    Five step process to Data Driven Marketing (2017)
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

       

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  7.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

    Read more about "10 steps to close the gap between digital consumers and businesses"
  8.    5 ways to make newsrooms & content more effective
    Content marketingCreativityMarketing operations

    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  9.    Survey results on Programmatic & trading desks
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
  10.    IMC FORUM Meeting Overview London November 2016
    Integrated marketing

    IMC FORUM Meeting Overview London November 2016

     

    Read more about "IMC FORUM Meeting Overview London November 2016"
  11.    Survey on regional marketing structures
    Organisation & structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

    Read more about "Survey on regional marketing structures"
  12.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"

Upcoming events

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  1. DSA Task Force

    22 Jun 2021

    WFA’s DSA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act

    More information Register for this meeting

  2. Insight Forum

    23 Jun 2021

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  3. Open to all GARM members

    More information Register for this meeting

  4.   Meeting for global/regional media directors or similar

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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