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I subscribeThis benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
WFA member benchmark on naming agency recommendations.
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
Overview of the CMO Forum held on June 20th, 2019 in Cannes
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
This meeting is for WFA DEI Taskforce members only.
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.