Marketing Organisation & Strategy

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  1.    Voice and audio branding strategy
    Organisation & structure

    Voice and audio branding strategy

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

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  2.    Webinar: Designing for integration
    Agency rostersIntegrated marketing

    Webinar: Designing for integration

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…

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  3.    Recommended law firms with global agency contract drafting experience
    Agency remuneration & contractsIntegrated marketing

    Recommended law firms with global agency contract drafting experience

    This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.

    Read more about "Recommended law firms with global agency contract drafting experience"
  4.    Gaming Demystified: Unlocking brand growth opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  5.    Cannes 2019 Wrap
    ChannelsBrand purposeBrand reputation

    Cannes 2019 Wrap

    In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…

    Read more about "Cannes 2019 Wrap"
  6.    Effective Agency Management
    Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure

    Effective Agency Management

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…

    Read more about "Effective Agency Management"
  7.    Benchmark: Naming Agency recommendations
    Agency review & pitchingDigital transformationMarketing operations

    Benchmark: Naming Agency recommendations

    WFA member benchmark on naming agency recommendations.

    Read more about "Benchmark: Naming Agency recommendations"
  8.    Working with celebrities and influencers in China
    InfluencersInfluencersIntegrated marketing

    Working with celebrities and influencers in China

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…

    Read more about "Working with celebrities and influencers in China"
  9.    CMO Forum meeting overview (June 2019)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (June 2019)

    Overview of the CMO Forum held on June 20th, 2019 in Cannes

    Read more about "CMO Forum meeting overview (June 2019)"
  10.    The hidden gem: How clients benefit from long-term partnerships
    Agency managementMarketing operationsMarketing procurement

    The hidden gem: How clients benefit from long-term partnerships

    Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…

    Read more about "The hidden gem: How clients benefit from long-term partnerships"
  11.    Sourcing Forum meeting overview (June 2019)
    ProgrammaticAgency managementAgency rostersMarketing procurementOrganisation & structure

    Sourcing Forum meeting overview (June 2019)

    Overview of the Sourcing Forum held on June 26th, 2019 in New York.

    Read more about "Sourcing Forum meeting overview (June 2019)"
  12.    Sourcing Forum meeting overview (May 2019)
    Digital transformationMarketing procurement

    Sourcing Forum meeting overview (May 2019)

    Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.

    Read more about "Sourcing Forum meeting overview (May 2019)"

Our upcoming events

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  1. DEI Taskforce meeting

    30 Apr 2024

  2. Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

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  3. ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.

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  4. Global Marketer Week

    Toronto Canada

    14 May 2024

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    14 May 2024

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    Toronto Canada

    14 May 2024

    The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

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