Marketing Organisation & Strategy
ChannelsOrganisation & structure
Benchmark on splitting media planning and buying agencies
Benchmark to guage extent to which WFA members use separate media planning and buying agencies, by market.
IMC FORUM Meeting Overview June 2013 London
ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology
Research on Trading Desks and Demand Side Platforms (DSPs)
Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…
IMC FORUM Meeting Overview January 2013 Singapore
Agency managementMarketing operations
Benchmark on managing image rights
Member benchmark on how to manage stock photo contracts and image rights, and the use of master service agreements (MSAs).
Organisation & structure
Benchmark on marketing budget allocation
Marketing operationsOrganisation & structure
Benchmark on Challenger Brands
This benchmark will give insights to marketers involved in launching a brand versus an existing big player who has a considerably…
Marketing procurementOrganisation & structure
Survey on setting marketing and media budgets
Survey on marketing and media resources worldwide, looking at the processes around budget setting.
Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing marketing services consultancies
Member benchmark on how procurement divides responsibility for sourcing marketing consultancy projects.
Project Reconnect 2011 research
Project Reconnect is the first ever industry-consumer collaboration to define the preconditions for brand behaviour…
Marketing procurementOrganisation & structureData & analytics
Survey on buying syndicated market research
Survey on buying syndicated market research (Retail Measurement Services & Consumer Panel Services) run by Global COMPAG,…
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture