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I subscribeStudy on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
WFA member benchmark on naming agency recommendations.
White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in…
Overview of the CMO Forum held on June 20th, 2019 in Cannes
Overview of the Sourcing Forum held on June 26th, 2019 in New York.
Insights on how relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration…
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
WFA member bechmark. For additional details, please log in.
WFA has teamed up with The Economist Group for a study into the current state of advertising.
This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
Overview of the WFA Forum held on May 29th, 2019 in Tokyo
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.