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I subscribeMeeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
Overview of the Sourcing Forum held on April 24th, 2019 in Shanghai.
WFA member bechmark. For additional details, please log in.
WFA member bechmark. For additional details, please log in.
WFA member bechmark. For additional details, please log in.
WFA member bechmark. For additional details, please log in.
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
WFA member bechmark. For additional details, please log in.
WFA member report. For additional details, please log in.
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.