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I subscribeJon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
10 years of learnings from running Project Reconnect
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
WFA member report. For additional details, please log in.
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.