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  1.    Better Marketing: Marketing can deliver meaningful human experiences
    Brand purpose

    Better Marketing: Marketing can deliver meaningful human experiences

    Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…

    Read more about "Better Marketing: Marketing can deliver meaningful human experiences"
  2.    Bridging the gap between marketing and policy
    Organisation & structure

    Bridging the gap between marketing and policy

    This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

    Read more about "Bridging the gap between marketing and policy"
  3.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

    Read more about "Putting People First: 10 years of WFA's Project Reconnect"
  4.    Media Agency Models & Remuneration 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

    Read more about "Media Agency Models & Remuneration 2019"
  5.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  6.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

    Read more about "Sourcing Forum Meeting Overview NY December 2018"
  7.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

    Read more about "8 insights for global marketers on sourcing content production"
  8.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  9.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  10.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  11.    Agency Fee Decision Tree, an easier way to choose the right fee model
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

    Agency Fee Decision Tree, an easier way to choose the right fee model

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

    Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"
  12.    DGX meeting overview (September 2018)
    ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

    DGX meeting overview (September 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

    Read more about "DGX meeting overview (September 2018)"

Our upcoming events

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  1. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

    More information Register for this meeting

  2. Discover the Future of Cross-Media Measurement

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  4. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

    More information Register for this meeting

  5. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

    More information Register for this meeting

  6. CMO Forum APAC

    Singapore Singapore

    18 Apr 2024

    For global/regional Chief Marketing Officers

    More information Register for this meeting

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