Marketing Organisation & Strategy
Media governanceIntegrated marketingOrganisation & structure
Survey on digital resource engagement with brand marketing
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
IMC FORUM Meeting Overview Singapore May 2015
Integrated Agency Management
Agency managementAgency review & pitchingIntegrated marketingMarketing procurement
Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
IMC FORUM Meeting Overview London April 2015
Digital transformationMarketing technologyMarketing technology
Survey on Digital Transformation
The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…
Organisation & structureData & analytics
Marketing in Africa Interim regional survey results
This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…
ChannelsMarketing technologyMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Agency evaluation & performanceDigital transformation
Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
Ad fraud & verificationDigital transformation
Survey on digital media auditing
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
Integrated marketingDigital transformationOrganisation & structure
Benchmark on Global digital marketing organisation/configuration
This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture