Marketing Organisation & Strategy

Marketing Organisation & Strategy

  1.    IMC FORUM Meeting Overview September 2013 Singapore
    Integrated marketing

    IMC FORUM Meeting Overview September 2013 Singapore

     

    Read more about "IMC FORUM Meeting Overview September 2013 Singapore"
  2.    Survey on marketing communications innovation
    Integrated marketing

    Survey on marketing communications innovation

    Survey conducted to establish how members are approaching and stimulating innovation, plus what the best sources of innovation are…

    Read more about "Survey on marketing communications innovation"
  3.    IMC FORUM Meeting Overview June 2013 Mexico
    Integrated marketing

    IMC FORUM Meeting Overview June 2013 Mexico

     

    Read more about "IMC FORUM Meeting Overview June 2013 Mexico"
  4.    Benchmark on splitting media planning and buying agencies
    ChannelsOrganisation & structure

    Benchmark on splitting media planning and buying agencies

    Benchmark to guage extent to which WFA members use separate media planning and buying agencies, by market.

    Read more about "Benchmark on splitting media planning and buying agencies"
  5.    IMC FORUM Meeting Overview June 2013 London
    Integrated marketing

    IMC FORUM Meeting Overview June 2013 London

     

    Read more about "IMC FORUM Meeting Overview June 2013 London"
  6.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

    Read more about "Research on Trading Desks and Demand Side Platforms (DSPs)"
  7. Brand purpose

    How important is it for brands to have a “purpose”?

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    1. Digital Governance Exchange

      London United Kingdom

      12 Feb 2020

      For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

      More information Register for this meeting

    2. Responsible Marketing Pact

      Brussels Belgium

      18 Feb 2020

      The Responsible Marketing Pact (RMP) is an initiative launched by the leading producers of beer, wine and spirits in the European Union- AB InBev, Bacardi Limited, Brown-Forman, Carlsberg, Diageo, Heineken and Pernod Ricard. The objective is to substantially reinforce companies’ advertising self-regulatory commitments by establishing a set of common rules.

      More information Register for this meeting

    3. Policy Action Group

      Brussels Belgium

      18 Feb 2020

      For senior European public/government affairs professionals and national advertiser associations

      More information Register for this meeting

    4. Responsible Advertising and Children

      Brussels Belgium

      19 Feb 2020

      Open to anyone with a stake in marketing and children

      More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
  • Cut down on trial and error
  • Put yourself in a better negotiating position
  • Make better informed decisions
  • Manage risk and reputation
  • See and act on the bigger picture
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