Marketing Organisation & Strategy
Marketing procurementOrganisation & structure
Survey on setting marketing and media budgets
Survey on marketing and media resources worldwide, looking at the processes around budget setting.
Agency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing marketing services consultancies
Member benchmark on how procurement divides responsibility for sourcing marketing consultancy projects.
Project Reconnect 2011 research
Project Reconnect is the first ever industry-consumer collaboration to define the preconditions for brand behaviour…
Marketing procurementOrganisation & structureData & analytics
Survey on buying syndicated market research
Survey on buying syndicated market research (Retail Measurement Services & Consumer Panel Services) run by Global COMPAG,…
Sign up to the WFA newsletterSubscribe
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture