Marketing Organisation & Strategy

Marketing Organisation & Strategy

  1.    Benchmark on splitting media planning and buying agencies
    ChannelsOrganisation & structure

    Benchmark on splitting media planning and buying agencies

    Benchmark to guage extent to which WFA members use separate media planning and buying agencies, by market.

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  2.    IMC FORUM Meeting Overview June 2013 London
    Integrated marketing

    IMC FORUM Meeting Overview June 2013 London

     

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  3.    Research on Trading Desks and Demand Side Platforms (DSPs)
    ProgrammaticAgency evaluation & performanceDigital transformationMarketing technologyMarketing technology

    Research on Trading Desks and Demand Side Platforms (DSPs)

    Peer research on the usage of trading desks (agency and independent) to buy online advertising impressions, among global…

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  4. Brand purpose

    How important is it for brands to have a “purpose”?

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    1. 3rd party cookies have long been a key way of collecting data for targeting ads. But now their future seems uncertain due to changes in regulation and increasing restrictions imposed by browsers.

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    2. WFA Forum

      Istanbul Turkey

      27 Feb 2020

      For global/regional marketing and connection planning leaders

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    3. With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.

      Buying and selling on social media apps have become commonplace in China and consumers of today are better informed, sophisticated and particular about what they like. “Casual shopping” is on the rise, driven by the 5Cs; namely content, customer voice, convenience, conversation and commerce.

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    4. The Responsible Marketing Pact aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.

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WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - David Wheldon, CMO RBS

  • Save time and money
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