Marketing Organisation & Strategy - page 19

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  1. CRM Forum

    30 Nov 2021

    WFA’s CRM Forum provides CRM, Digital and Loyalty leaders the chance to come together to tackle common marketing challenges and further our industry’s agenda, in a ‘warts-and-all’ format under the Chatham House Rule

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  2. In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when the world met in Paris to chart a new, more ambitious course to prevent catastrophic climate change.

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  3. Industry luminary Peter Field (Peter Field Consulting) is well-known for drawing attention to the fact that digital has prompted a rise in short-term ad campaign planning. This is “corrosive” for long-term brand building and brand health, claims Field.

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  4. WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

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