Marketing Organisation & Strategy
Related content
-
Integrated marketingMarketing procurementSurvey: Organising virtual and hybrid events
Read more about "Survey: Organising virtual and hybrid events"This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
-
Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
-
Marketing operationsMarketing procurementBenchmark: Global Category Management - Consumer Promotions
Read more about "Benchmark: Global Category Management - Consumer Promotions"Member benchmark on category management of consumer promotions.
-
Marketing procurementOrganisation & structureGlobal Marketing Procurement: 2020 and beyond
Read more about "Global Marketing Procurement: 2020 and beyond"WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
-
Marketing procurementOrganisation & structureBenchmark: Global marketing procurement team structures & workload allocation
Read more about "Benchmark: Global marketing procurement team structures & workload allocation"WFA member benchmark regarding workload allocation and related team structures.
-
Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structureWebinar: Where do great ads thrive?
Read more about "Webinar: Where do great ads thrive?"In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
-
Agency remuneration & contractsMarketing operationsOrganisation & structureSurvey: Covid-19 global response (September 2020)
Read more about "Survey: Covid-19 global response (September 2020)"The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
-
Marketing capabilitiesBenchmark: Measures of investment in marketing capability building
Read more about "Benchmark: Measures of investment in marketing capability building"WFA member benchmark covering measurement of investment in marketing capability building.
-
Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
-
ChannelsMarketing operationsMarketing technologyMarketing technologyWebinar: Live-streaming & E-commerce
Read more about "Webinar: Live-streaming & E-commerce"This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
-
Agency managementOrganisation & structureCMO Forum meeting overview (July 2020)
Read more about "CMO Forum meeting overview (July 2020)"Overview of the CMO Forum held remotely on July 16, 2020.
Upcoming events
-
Project Spring based on two years’ work of the WFA Global Sourcing Board and WFA Sourcing Forum was designed to transform the value proposition of marketing procurement.
-
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
-
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
-
The annual event for global marketers.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
Become a WFA Member
You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
- Save time and money
- Cut down on trial and error
- Put yourself in a better negotiating position
- Make better informed decisions
- Manage risk and reputation
- See and act on the bigger picture