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  1.    China Forum (July 2022)
    eCommerceMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

    Read more about "China Forum (July 2022)"
  2.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
  3.    Media Forum APAC (June 2022) eCommerce in South-East Asia
    eCommerceMarketing technologyMarketing technology

    Media Forum APAC (June 2022) eCommerce in South-East Asia

    Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…

    Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"
  4.    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  5.    Spotlight: Counting the (Carbon) Cost
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…

    Read more about "Spotlight: Counting the (Carbon) Cost"
  6.    Spotlight: Tackling Responsible Media
    Brand purpose

    Spotlight: Tackling Responsible Media

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…

    Read more about "Spotlight: Tackling Responsible Media"
  7.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  8.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  9.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  10.    The First 100 Days of a Marketing Capability Leader
    Marketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

    Read more about "The First 100 Days of a Marketing Capability Leader"
  11.    Sourcing Forum meeting overview (March 2022)
    Marketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 2, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  12.    Survey: Ukrainian Response
    Organisation & structure

    Survey: Ukrainian Response

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"

Upcoming events

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  1. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

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  2. Privacy Spotlight: US

    14 Feb 2023

    If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.

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  3. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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  4. Inspiration for the media and marketing agenda in 2023.

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  5. Sourcing Forum

    22 Feb 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

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  6. Open to all GARM members

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