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I subscribeMeeting overview and agenda from the Media Forum on the 8th of June 2023.
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.