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I subscribeBuilding on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
This WFA member benchmark examined the category management of Influencer Marketing
Overview of the CMO Forum held remotely on April 6, 2022.
WFA member benchmark on recruiting marketing sourcing talent
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
Overview of the Sourcing Forum held remotely on March 2, 2022.
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
For global/regional market research and consumer insight specialists
If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Inspiration for the media and marketing agenda in 2023.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Open to all GARM members
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard