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  1.    IMC FORUM Meeting Overview Singapore May 2015
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    IMC FORUM Meeting Overview Singapore May 2015

     

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  2.    Integrated Agency Management
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    Integrated Agency Management

     

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  3.    Benchmark on Recommended Experiential Agencies in Mexico
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    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

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  4.    IMC FORUM Meeting Overview London April 2015
    Integrated marketing

    IMC FORUM Meeting Overview London April 2015

     

    Read more about "IMC FORUM Meeting Overview London April 2015"
  5.    Survey on Digital Transformation
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    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  6.    Marketing in Africa Interim regional survey results
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    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

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  7.    Benchmark on supporting ecommerce with digital marketing
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    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  8.    Survey on digital investment trends and digital agency management
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    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"
  9.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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  10.    Survey on digital media auditing
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    Survey on digital media auditing

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…

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  11.    Benchmark on Global digital marketing organisation/configuration
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    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

    Read more about "Benchmark on Global digital marketing organisation/configuration"
  12.    Survey Results: Transmedia and multiscreen marketing
    ChannelsIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

    Read more about "Survey Results: Transmedia and multiscreen marketing"

Upcoming events

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  1. WFA CMO Luncheon is part of Marketing Matters Asia 2022: a full-day conference organized in conjunction with the award-winning All That Matters: Asia’s premier entertainment industry festival.

    More information Register for this meeting

  2. Sourcing Forum

    28 Sep 2022

    Boasting over a 1500 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  3. A Q&A session with TikTok about their advertising & privacy policy

    More information Register for this meeting

  4. Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.

    More information Register for this meeting

  5. Open to all GARM members

    More information Register for this meeting

  6. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

WFA is the only organisation representing and connecting global marketers

WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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Become a WFA Member

You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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