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  1.    Survey Results: Marketing Capability Programmes
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  2.    Survey on Social Media & Social Content Management 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  3.    Benchmark on recommended influencer agencies
    Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  4.    Benchmark on Integrated Production
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"
  5.    Benchmark on Scatter vs Upfront: US TV Market
    ChannelsMedia governanceMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Scatter vs Upfront: US TV Market"
  6.    Recommendations to master data & tech (2017)
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
  7.    Overcoming people & capability challenges
    Marketing procurementOrganisation & structure

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…

    Read more about "Overcoming people & capability challenges"
  8.    Brand safety: steps to consider (2017)
    Brand reputation

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

    Read more about "Brand safety: steps to consider (2017)"
  9.    IMC FORUM Meeting Overview London March 2017
    Integrated marketing

    IMC FORUM Meeting Overview London March 2017

     

    Read more about "IMC FORUM Meeting Overview London March 2017"
  10.    WFA FORUM Meeting Overview Dubai March 2017
    Integrated marketing

    WFA FORUM Meeting Overview Dubai March 2017

     

    Read more about "WFA FORUM Meeting Overview Dubai March 2017"
  11.    Survey on Briefing for integrated communications (2017)
    Agency managementIntegrated marketing

    Survey on Briefing for integrated communications (2017)

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"
  12.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

    Read more about "Considerations on the road to digital transformation (2017)"

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  2. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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  4. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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    04 Apr 2024

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