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  1.    10 steps to close the gap between digital consumers and businesses
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  2.    5 ways to make newsrooms & content more effective
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    5 ways to make newsrooms & content more effective

      WFA members only content. Please log in to access this document.

    Read more about "5 ways to make newsrooms & content more effective"
  3.    Considerations on the road to digital transformation (2017)
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    Considerations on the road to digital transformation (2017)

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    Read more about "Considerations on the road to digital transformation (2017)"
  4.    ‘SPARCS’ – a framework to plan for your digital transformation
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    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  5.    Survey results on Programmatic & trading desks
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    Survey results on Programmatic & trading desks

     WFA member survey. For additional details, please log in.

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  6.    IMC FORUM Meeting Overview London November 2016
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  7.    Survey on regional marketing structures
    Organisation & structure

    Survey on regional marketing structures

     This research was created to draw a picture of regional marketing structures, roles and responsibilities.

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  8.    Survey on Working with adtech and martech startups
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
  9.    Content marketing survey results
    Organisation & structure

    Content marketing survey results

    The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…

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  10.    Survey on China agency rosters
    Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure

    Survey on China agency rosters

    Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.

    Read more about "Survey on China agency rosters"
  11.    Report on global media transformation
    Agency managementDigital transformationData-driven marketing

    Report on global media transformation

    Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…

    Read more about "Report on global media transformation"
  12.    Webinar: The journey towards customer-centricity
    Digital transformationMarketing effectiveness

    Webinar: The journey towards customer-centricity

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Our upcoming events

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  1. Open to all GARM members

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  2. WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

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  3. Discover the Future of Cross-Media Measurement

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  4. WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

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  5. Media Forum

    04 Apr 2024

    Meeting for global/regional media directors or similar

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  6. Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.

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