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I subscribeThe following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
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WFA member survey. For additional details, please log in.
This research was created to draw a picture of regional marketing structures, roles and responsibilities.
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.