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  1.    The elements of digital transformation
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    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

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    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  4.    Benchmark on working with digital asset management suppliers
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    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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    13 Sep 2022

    For global/regional market research and consumer insight specialists

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    15 Sep 2022

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WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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