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  1.    Benchmark on sensory and behavioural marketing
    Integrated marketingData-driven marketing

    Benchmark on sensory and behavioural marketing

    Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…

    Read more about "Benchmark on sensory and behavioural marketing"
  2.    The elements of digital transformation
    Digital transformation

    The elements of digital transformation

    Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

    Read more about "The elements of digital transformation"
  3.    Benchmark on splitting strategic media planning from buying
    Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structure

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  4.    Survey on media management in the US
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  5.    Benchmark on working with digital asset management suppliers
    Agency managementMarketing procurementMarketing technologyMarketing technology

    Benchmark on working with digital asset management suppliers

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"

Upcoming events

See all events
  1. Sourcing Forum

    22 Mar 2023

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  2. D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle..

    More information Register for this meeting

  3. External meeting: Brand Safety Summit London

    London United Kingdom

    23 Mar 2023

    Brand Leaders and the Brand Safety Community: Moving from Transactional to Strategic Solutions.

    More information Register for this meeting

  4. A physical event in Singapore organised by Integral Ad Science

    More information Register for this meeting

  5. WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.

    More information Register for this meeting

  6. Meeting for global/regional media and/or sourcing directors or similar

    More information Register for this meeting

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