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I subscribeMember benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation,…
Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…
Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to tackle..
Brand Leaders and the Brand Safety Community: Moving from Transactional to Strategic Solutions.
Singapore Singapore
23 Mar 2023
A physical event in Singapore organised by Integral Ad Science
WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.
Meeting for global/regional media and/or sourcing directors or similar
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard