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This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
WFA benchmark conducted for a member looking for digital marketing training methods.
WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.
In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
For global/regional Chief Marketing Officers
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.