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In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
A short survey to elicit member experiences in regard to on-boarding a new media agency.
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
WFA member benchmark on franchising models.
Research on the management, supply base and sourcing resources against over 15 marketing categories.
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
Meeting for global/regional media directors or similar
A one-day conference in Shoreditch, London organised by Creative Equals on how to lead and build inclusive marketing capabilities
The past few years have seen the emergence and evolution of virtual production.
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective, safe and responsible way.
Open to all GARM members
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.